edit - On second thought, you might be on to something. Perhaps you can use trendy branding to grab the customers's attention and lure them in. And then you could sell them the product while keeping the product itself intact. (Though, that still isn't really helping to change society's attitude overall. And it doesn't seem right to even be playing by their rules in the first place. But I don't know...)
Yeah, it's appealing to emotion, that is all. H.'s wife is selling jewelery for a hobby and to bring in some money. She's not making "art" for "art's" sake or trying to change attitudes.
And I'm not saying promote a hedonist lifestyle. Just put "Colorado" in the title. "Colorado Artisan Jewelery Creations" is not offensive or anything. Though you have to admit "Roll Up a Fat Colorado Doob Jewelery Creations" is kind of catchy.
Minor point anyway.
