Slightly O/T: I wish Trump's slogan had been Make America One Nation Again. I know you guys are cynics about plans and theories, but I maintain that there is a difference in party personnel and party priorities (practicalities vs. ideologies, for example), and that Trump is not just a different form of a Democrat. And that theme, above, became his theme at the end of his campaign, overtly. He should have framed it better during the campaign, and from the beginning. That was his fault, not the fault of the "Democratic" (totalitarian) party.
I know that my Democratic relatives perceive Trump as preferring a White America that excludes minorities from participation and ascendancy, as much as possible. (They use the border wall as an example of that.) They interpret MAGA as signifying a return to reduced opportunity for minorities, simply because the slogan connotes a previous state of the nation, without being clear about what date or dates that refers to, and what is defined as "great."
That doesn't mean that I think he deserves to be defrauded of an election, and even less that the electorate deserves that! Just saying that he failed to define adequately what that slogan means. That is, while he communicated it as economic and military greatness -- greatness of all of our institutions, actually -- the message that was received was sometimes ambiguous because it sounded as if the most important thing was that the powerful stay powerful (and rich). His inclusive message was insufficiently framed, i.m.o. And that gave the already-hating media an ideal opportunity to sew hatred among minorities and white liberals and moderates.
Trump's share of the Black vote was 12% (even prior to correction of the current votes). That's an increase since 2016 and even since Obama, surprisingly. His share of Hispanics was 50%. But he needs to be much more clear about opportunity for the entire middle class if he hopes to define a movement.
He was perceived by a significant percentage of the population as representing an ideology of exclusion. In fact, it is the Left who excludes. On the Left, you're excluded, radically and definitively, if you want to learn about the entirety of American history, if you want safety in the streets, if you want to educate your children as you see fit, as parents, if you want to advance economically without punitive taxes, if you want to worship as the Constitution allows -- without persecution, if you are not a globalist (if you believe that a President and Congress should prioritize American needs over the ambitions of other nations). This is a failure in communication.
So getting a new media platform will be a Pyrrhic victory if a winning message gets lost.